Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the most recent buzz word for anyone looking to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now emerging all over the place these days and they are informing anyone that will listen about how extremely essential social media like Facebook twitter and YouTube are to your organisation but, for the typical little to medium sized business, does marketing to socials media really measure up to all the hype? Is investing a small fortune on working with a SMM business actually worth it? And has anybody truly done their research on this before they worked with someone to establish there Facebook organisation page? Some SMM business are setting up things like Facebook service pages (which are complimentary) for $600 to $1,000 or more and informing their clients that they do not require a website because Facebook is the most significant social network worldwide and everybody has a Facebook account. Now while it might be true that Facebook is the biggest social network on the planet and yes, Facebook's members are possible consumers, the genuine question is are they really buying? Social media marketing companies are all too pleased to mention the positives of social media like how many individuals use Facebook or the number of tweets were sent in 2015 and how many people view YouTube videos and so on but are you getting the complete picture? I when sat beside a SMM "expert" at an organisation workshop who was spruiking to anyone who came within earshot about the fantastic advantages of establishing a Facebook organisation page for small business (with him naturally) and selling on Facebook. So, interested by the previously mentioned "experts" guidance I looked him up on Facebook only to discover he had only 11 Facebook buddies (not an excellent start). So being the research study nut that I am, I decided to take a great look into SMM in regard to selling to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should organisation rely so greatly on socials media for sales?

As a web developer I was continuously (and now significantly) challenged with several social networking challenges when potential clients would state that having a website sounds great but they had a Facebook business page and had been informed by numerous sources (the ever present yet confidential "they") that socials media were the thing to do, but after discussing their needs it became quite clear that those prospective customers didn't really know why they required socials media or SMM to generate online sales, They simply wanted it. For small and medium sized service I constantly recommended building a quality site over any kind of social media, why? Well it's basic truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not organisation media and business networks (that would be more like LinkedIn). I understand that sounds basic but it's true and the stats back it up. The truth is that social media marketing fails to inform you that Facebook is a social media network not an online search engine and in spite of the variety of Facebook users and Google users being around the same, individuals do not utilize Facebook in the same way that they utilize an online search engine like Google (which has around half the online search engine market), Yahoo and Bing to look for business or products. They utilize it to keep in touch with friends and family or for news and home entertainment. In a recent research study done by the IBM Institute for Organisation Worth around 55% of all social media users specified that they do not engage with brand names over social media at all and just around 23% in fact actively use social media to engage with brands. Now out of all individuals who do utilize social media and who do interact with brand names whether actively or not, the majority (66%) say they need to feel a business is interacting honestly prior to they will interact.

How do you utilize social media marketing? And is it even worth doing?

Well initially of all I would say that having actually a well enhanced website is still going to bring you far more service that social media in most cases specifically if you are a small to medium sized regional business due to the fact that far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a website you're missing out on out on all of that prospective service. Despite all the (not so excellent) statistics I still believe it is still a good idea for business to utilize social media just not in the exact same method that a lot of SMM professionals are today, Why? Is it in a Social Media Marketing business's best interest to talk social networks up?

One of the greatest problems business face with social networks and SMM is perception. The primary factor most people provide for engaging with brand names or company on social media is to receive discounts, yet the brands and business themselves think the main reason people connect with them on social media is to find out about brand-new items. A lot of services think social media will increase advocacy, but only 38 % of consumers agree.

There were some good efforts revealed in the IBM research study of companies that had actually gotten some sort of a deal with on how to utilize social media to their advantage, keeping in mind that when asked what they do when they engage with organisations or brands via social media, consumers note "getting discounts or coupons" and "acquiring items and services" as the top 2 activities, respectively an U.S ice cream business called Cold Stone Creamery offered discount rates on their items on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the possible client & the excellent trick to social media marketing is to sell without trying to offer (or looking like your selling) unfortunately most social media marketing is focused the wrong way.

Building a tangible buyer to consumer relationship via social media is challenging and probably the most benefit to organisation' using social media to enhance their sites Google rankings. However organisation' have to understand that you cannot just setup a Facebook company page and expect the very best. SMM requires effort and prospective consumers need to see worth in what you have to use by means of your social media efforts provide something worth their social interaction and time then you might improve outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their initial price ... and the claims are flying


As a web developer I was continuously (and now significantly) faced with several social networking obstacles when prospective customers would say that having a site sounds great but they had a Facebook business page and had actually been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being rather clear that those potential customers didn't really know why they required social networks or SMM to produce online sales, They simply wanted it. Well it's basic truly because Website social media is Social Media, and social Networks are Social Networks they are not service media and company networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Business Value around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to interact with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more service that social media in most cases particularly if you are a small to medium sized regional organisation since far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a site you're missing out on all of that potential service. The primary reason a lot of individuals provide for communicating with brands or business on social media is to receive discount rates, yet the brands and organisation themselves think the main reason people communicate with them on social media is to discover about brand-new items.

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